The most currently used social networks (Facebook, Instagram, Pinterest, Snapchat, Twitter, LinkedIn, etc.) give an important place to visuals, and users love it. Photo, video, computer graphics, these visual contents are perfect for capturing the attention of visitors. Overview in seven visual and attractive formats in digital communication.
1- “Illustrated Quotes”:
Highlighting a thought, a Proverb, or a simple sentence with the reinforcement of a visual will have a major impact on your communication. By the simple, statistical fact that images are shared much more on social networks than texts. A photo of the author or an illustrative visual is enough to support the message (with a little layout anyway…).
2-Animation (animated GIF):
Widely popularized on social networks to express emotions and feelings, “the animated GIF” has become a common way to communicate in a playful way. The main social networks such as Facebook or Twitter also make these animated images available.
Beyond the expression of moods (anger, joy, fear, etc.) that GIFs allow to express, this format of visual content can also be used to enhance an infographic or a simple visual.
3- The cinemagraph:
The ultimate version of the animated GIF! intermediate between photo and video, a cinemagraph is therefore a partly animated GIF. The image remains generally fixed with some moving elements inside. Poetic and hypnotizing effect guaranteed. Cinemagraphs fix the attention beyond any kind of image. Beautiful images to promote a brand or a campaign provided you are an artist of course...
4- The subtitled video:
Most Internet users watch videos to get information quickly without being disturbed by the sound; this is one of the reasons why this “voiceless” format has become popular. These short videos (usually less than a minute) are therefore captioned for quick access to information, with a sound illustration. Some sites have become real media like Brut have made them an inspiring model. This format will also apply very well in internal communication, on the corporate social network, or in digital display.
5- Infographics / graphic content: Infographics are ideal for simplifying complex concepts and data. It offers a synthetic vision of a situation, an assessment, the results of a study or an evolution. It can even be used to represent a user manual, a process in a pleasant visual form.
It's easy as pie, but one or more screenshots will support your message without requiring much effort or time. This visual format is perfect for illustrating a tutorial, a user manual, a procedure.
7- Data visualization:
Making the figures more understandable is the challenge of “data visualization”. This involves visually representing the data with more original formats than conventional graphics (histograms, sectors, curves, etc.).
After collecting the data and classifying it, all that remains is to format it to make it “communicative”.